Naugatuck River Forum
The River
Column By John Murray
Colored dyes stained rivers throughout the industrial Northeast. By Lynn Cherry
It was the best day the Naugtauck River has experienced in 100 years. The river received so much attention on February 24th that one could imagine her embarrassed, and blushing red for old time sake. This blush, however, was triggered by admirers gushing at her beauty, not from the red dyes that were pumped into her as industrial waste into a glorified toilet.
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Born Again
Story and Photographs
By John Murray
Back in the 1960s Uniroyal launched an international marketing campaign that asserted Naugahyde was obtained from the skin of an animal called a Nauga. The company, based in Naugatuck, proclaimed that a Nauga shed its skin multiple times a year, so it didn’t have to be slaughtered to collect its hide. The ads stated the Nauga was a squat, horned monster from the jungles of Sumatra, and every customer who purchased a Naugahyde couch from Uniroyal received a small Nauga doll.
It was brilliant marketing - fun, humorous and effective.
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