Community Bulletin Board
- Pepe's Pizzeria Comes to the Brass City
- 'Inspiration' Fundraiser Top Sponsors
- Spring Break Family Programs @ The MATT
- Railroad Museum Appoints New Trustee
- 'Ode to Joy' Concert by Waterbury Symphony
- Blues Hall of Famer~Chris Vitarello~at Fundraiser
- Cheryl Bentyne of Manhattan Transfer at Poli Club
- Free 'Live Well' Diabetes Workshops
- Phantom of The Opera 2017 Premier
- Cactus Show at NVCC ~ April 1 & 2
- New Home for 'Quilts that Care'
- Poetry Slam Competition
Story and Photographs
By John Murray
Back in the 1960s Uniroyal launched an international marketing campaign that asserted Naugahyde was obtained from the skin of an animal called a Nauga. The company, based in Naugatuck, proclaimed that a Nauga shed its skin multiple times a year, so it didn’t have to be slaughtered to collect its hide. The ads stated the Nauga was a squat, horned monster from the jungles of Sumatra, and every customer who purchased a Naugahyde couch from Uniroyal received a small Nauga doll.
It was brilliant marketing - fun, humorous and effective.