Nauga
Born Again
Story and Photographs
By John Murray
Back in the 1960s Uniroyal launched an international marketing campaign that asserted Naugahyde was obtained from the skin of an animal called a Nauga. The company, based in Naugatuck, proclaimed that a Nauga shed its skin multiple times a year, so it didn’t have to be slaughtered to collect its hide. The ads stated the Nauga was a squat, horned monster from the jungles of Sumatra, and every customer who purchased a Naugahyde couch from Uniroyal received a small Nauga doll.
It was brilliant marketing - fun, humorous and effective.
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